With Love From Myself
I have responded to the Hey Jane and Case for HER brief by creating an abortion campaign which informs and supports women with children. The campaign name, ‘With Love From Myself’ is inspired by a mother’s real experience with abortion, and nods to the campaign reframing abortion as a beautiful and empowering act for women, rather than one they should keep hidden. The campaign is centred around removing shame.
The campaign is designed to exist in both the residential and central areas of Manchester, though its physical nature and connection to social media allows it to scale to other regions. With Love From Myself consists of large fabric installation pieces, fabric posters, informational zines, and a social media community.
I chose to create a tactile fabric campaign not only to make it memorable and to differentiate from other campaigns, but also to play on the themes of fragility, connectability, and traditional maternal roles which fabric and thread symbolises.
The campaign is designed to exist in both the residential and central areas of Manchester, though its physical nature and connection to social media allows it to scale to other regions. With Love From Myself consists of large fabric installation pieces, fabric posters, informational zines, and a social media community.
I chose to create a tactile fabric campaign not only to make it memorable and to differentiate from other campaigns, but also to play on the themes of fragility, connectability, and traditional maternal roles which fabric and thread symbolises.
Large fabric installation and social media page.
Third Year University